PR Package Meaning

What are PR packages? A PR package is like a VIP invitation to your brand’s world. It’s a thoughtfully curated collection of your products or samples designed to not only excite influencers but also encourage them to share their experience and your brand with their audience on social media platforms.

It lives at the top of the marketing funnel that focuses on awareness. While often overlooked in favor of direct conversion methods like Google Search Ads it’s hard to build a good strategy that doesn’t touch on both. When you focus on awareness, you’re essentially spreading the word about your brand to make sure people know you exist. With PR packages, you’re not just getting people to know your name; you’re also building trust and credibility. Consumers are more likely to choose a brand they recognize and respect, especially when it’s been recommended by someone they follow, enhancing brand recognition.

Why Sending PR Packages Benefit Your Brand

By strategically building partnerships with popular content creators, you can bring your brand to the forefront of people’s minds. But that’s not all. Let’s take a look at some of the other key benefits:

• Foster social engagement: Collaborating with influencers opens up the possibility of engaging user-generated content (UGC). Depending on your conversations this may look like stories, reels/TikToks, static/video in-feed posts and live broadcasts. It’s a great way to spice up your content while leveraging their social media reach to connect with your audience.
• Build credibility and trust: There’s something powerful when it comes to seeing genuine reviews coming from somebody you look up to. It positions your brand as a reliable company in an authentic way that doesn’t seem like a sales pitch.
• Establish yourself as an industry leader: Through effective PR, you can position yourself as a thought leader and innovator in your niche. By sharing your insights and expertise, you can become a go-to resource for industry professionals and consumers alike.
• Increase sales and revenue: By effectively promoting your brand and generating leads, you can ultimately increase sales and revenue. PR packages can help you attract new customers, retain existing customers, and drive growth for your business. Tracking your PR package campaign is also essential to assess whether objectives are being met and to evaluate the performance and effectiveness of your strategies.

How to Create PR Packages

There’s a special art to creating an effective PR package. It’s more than a box, it’s an experience from start to finish. By following these tips, you can capture attention, generate interest, and drive positive results.

• Find your target audience: The first step is to know your target audience inside and out. Understand their interests, needs, and values so when you begin your search for influencers you can narrow in on creators that have a community you want to speak to. This can be time-consuming but is an important step to ensure you attract leads more likely to take that next step.
• Focus on clear communication: To ensure clear communication, make sure to contact influencers before sending PR packages for influencers. Confirm their interest in working together and discuss your expectations for the content and messaging. This will help avoid misunderstandings and ensure that they are aligned with your brand’s goals. If possible, track your packages and share that information to avoid any confusion or delays.
• Put together a story: Every element in a PR package tells your brand’s story. Your logo, colors, and fonts should create a unified look that highlights your identity. Select high-quality products that fit with the influencer’s lifestyle, whether it’s a new release or a trusted favorite, and aim for a visually appealing and memorable package. Unique influencer packaging ideas can further enhance this experience.
• Encourage action: Who doesn’t love a promo code? Providing creators with a little treat to share with their audience allows them to gain favor but also incentivizes their audience to take action. It’s also a great means for you to measure results.
• Send a follow-up: The journey doesn’t end once the delivery has made it to their door. To create long-term relationships it’s important to make sure they feel valued. Sending a little note thanking them for their time and requesting feedback will go a long way. No matter what their impression was, it’s a great opportunity to fine-tune your approach.

Tips for Designing Your PR Package

Designing a PR package requires careful consideration of several factors, including product selection, packaging, and messaging. A well-designed PR package can help brands stand out in a crowded market and increase the likelihood of social media engagement. It’s about creating an experience that resonates with the influencer and their followers, making your brand memorable and desirable. Here’s how to design the perfect PR package:

• Product selection: Product selection is a critical component of designing a PR package. Choose products relevant to the influencer’s audience and aligned with your brand values. Consider what will genuinely excite them and their followers.
• Packaging that pops: Go beyond the ordinary! Custom packaging with branded elements such as labels, inserts, and uniquely designed boxes not only creates a lasting impression but also reinforces your brand identity. This ensures that your product stands out in influencer social media posts.
• Create a first impression: Custom labels, branded packaging tape, tissue paper and even personalized cards can elevate the unboxing experience. Use these elements to build curiosity and excitement from the moment the package is received.
• Safeguard your products: You want the contents to remain intact, despite the rough handling that often happens during transit. For example, we recommend placing your product in a box insert within the shipping box. Not only does this create a layered experience, but it also adds an extra level of protection. That being said, if it’s something that doesn’t require as much care, a nice cover bag is a good substitute.
• Be creative: Whether it’s a splash of color or a cohesive theme, creative elements like this add a twist that brings your brand to life. These can incorporate seasons, trends, and more. The opportunities are endless.
• Personalize each package: One size doesn’t fit all may sound cliche but it’s an important thing to remember when it comes to PR packages. Offer products and messaging that pair well with their lifestyle and interests. Demonstrate your understanding of their needs and show how your brand can provide value to them. If you’re able to take that extra step to truly customize the product with maybe their name, it won’t go unnoticed. Print-on-demand options will help to make it easy to create personalized items like custom apparel or accessories that reflect their style or interests. Alternatively, adding a personal touch to a PR package can be as simple as including a handwritten note or a personalized message. If an influencer is known for their love of a particular color or theme, incorporating that into the packaging can create a memorable experience and further increase the likelihood of social media engagement.
• Include a media kit: A media kit provides influencers with key details about your company and products. Make sure it’s clear and easy to access so they don’t have to dig through websites or emails for info. Include any necessary brochures or instructions related to your product or event.

Our Top 5 Best PR Packages

To get those ideas flowing we’ve put together some boxes, some from big and small companies to highlight the importance of packaging. Whether you’re aiming to introduce a new product, celebrate a milestone, or simply build relationships, there’s a PR packaging that fits the bill.

1. Inoki Bathhouse

Inoki Bathhouse is a small Canadian company that offers small-batch tea bath products for a rejuvenating bathing experience. When it comes to PR packaging this is a beautiful example of a brand that has thought of every single detail. The custom tape, sticker, branded tissue paper, and personalized message create a warm and inviting atmosphere. The carefully wrapped products, nestled in shredded cardboard, feel like a precious gift. It’s the attention to detail – the consistent colors, eco-friendly materials, and thoughtful design – that makes this one stand out.

2. Dior

Dior is a timeless symbol of elegance. With every collection, it brings a sense of luxury and artistic flair, making each piece feel like a celebration of individuality. But how is this reflected in their PR gift? In the reel referenced below, the beautifully designed rigid box, wrapped with a delicate ribbon, sets the stage. Inside, white tissue paper paired with a branded sticker, reveals a cover that holds one of their bags. It’s a perfect example of how simplicity, when executed with such care, can enhance the overall experience.

3. Touchland

Touchland is a brand that focuses on elevating personal care through hand sanitizers that offer a sensory experience. Their packaging uses a colorful, patterned box that immediately grabs attention and sets a playful tone. Each sanitizer is packaged in custom-shaped and colored pouches reflecting the flavor. The addition of a handwritten note adds a personal touch and shows that the brand values every one of its customers.

4. Pixie Cosmetics

Pixi Beauty is a cruelty-free beauty brand known for its effective and affordable skincare products. The theme of “Botanical Collagen” is clearly seen through the packaging’s color palette, imagery, and messaging. You’ll also notice the corrugated box simultaneously acts as a guide, providing information about each product and its benefits. This creates a sense of unity and helps to reinforce the brand’s commitment to bringing out everyone’s natural beauty. By aligning the box insert with this theme, Pixi further enhances the overall presentation and makes the collection more memorable.

5. Send a Cake

Send a Cake adds a touch of surprise and joy to every celebration, delivering beautifully crafted cakes straight to your door. Sweet treats are a dopamine rush and their PR boxes perfectly captures that feeling. In the TikTok linked below the unboxing starts with a red box adorned with a playful pattern and a little note. But what truly stands out is what happens next. The moment she opens the box, butterflies fill the air creating a moment of pure delight. Inside, the cake is surrounded by thoughtful packaging, including photos of the influencer, demonstrating their attention to detail and commitment to personalization. While this example goes above and beyond, they’ve created an incredibly special PR experience worth mentioning.

Wrapping Things Up

Creating an effective public relations package is an art form that can positively impact your brand’s visibility and reputation. When you send PR packages, it is crucial to engage with influencers through their preferred social media channels to enhance brand visibility and create buzz. By following these guidelines and incorporating creative elements, you can craft something that leaves a lasting impression on your target audience. Remember, the goal is to create an unforgettable experience that showcases your brand’s unique personality. If you need a little more help understanding what is a PR package before getting started, you’re in the right place! Take a look through our website to see how we can help you reach your goals.

This phrase may seem quite pretentious to some degree, but it does carry weight when you realize that how you clothe and present yourself actually influences how other people perceive you. 

When it comes to product packaging, first impressions also apply. How you ‘clothe’ your products also affects customer perception. Just how premium packaging will suggest a well-made product, poor packaging, regardless of its quality will reduce its value.

Product packaging is about telling a story and creating an emotional connection with your customers. This is why unboxing videos are prevalent these days. Customers crave experience, and it starts from the moment their purchased product reaches their doorstep. And while keeping your products well-packed and safe is important, innovative packaging will enhance your customers’ anticipation and excitement of discovering what’s inside.

1. Understanding the Digital Shopper

The digital age has brought forth numerous changes in the shopping experience. The ease by which you can buy almost anything online has changed buyers’ expectations.

To fully understand your digital shopper and avoid frustrations you need to understand what these expectations are.

Experience

Experience is crucial for digital shoppers because it significantly impacts their satisfaction, loyalty, and overall perception of a brand. A smooth, intuitive, and hassle-free shopping experience keeps customers satisfied.

Positive shopping experiences lead to glowing reviews and recommendations, which are highly influential for new customers considering a purchase.

Convenience

With the advanced technology available nowadays, it is expected that the ordering and delivery process must be easy and hassle-free. It is much more common for carts or shopping bags to be abandoned when a buyer encounters some difficulties in the buying journey.

Having to do your shopping at the convenience of your home is a big factor in why people buy things online. You have to cater to their demands and must curate your e-commerce store for their convenience. A positive shopping experience equals brand loyalty and thus, an increase in sales.

Sustainability

People are giving more thought to the things they buy and consume, especially when it comes to environmental issues. 

Shoppers want to know how products are made, where they come from, and if it is sustainably sourced. More of them favor businesses that put on great efforts for sustainability and are adamant about ethically sourced materials.

Personalization

Your customers want to be valued. They must feel special, and unique and to some degree form an emotional connection with the brand. This assures a positive experience for the shopper and will gain you brand loyalty.

Personalization can be achieved through recommendations, visitor history, personalized emails, and newsletters and so much more.

Understanding and taking into consideration your digital shopper’s expectations, you can innovate and create a high-end packaging design.

2. How Innovative Packaging Creates a Memorable Unboxing

Innovative packaging is all about creating a package that goes beyond the standard cardboard box. It is about developing a strategic tool that provides customers with a satisfying and memorable experience of opening a product package. This approach moves away from the traditional methods of protecting and packing products since it explores exciting alternatives that maintain functionality while being visually appealing to customers.

Here’s how innovative packaging achieves a memorable unboxing: 

It Establishes an Emotional Connection

With innovative packaging, the customer is always in for a surprise. The hidden compartments, unexpected materials, interactive features, and of course, freebies, will always spark curiosity and excitement. This emotional connection developed during the unboxing elevates the perceived value of the product itself. 

Textures, scents, and even sounds also create a multi-sensory experience that instantly sets the mood and heightens anticipation. Creating clever designs and graphics, and even adding printed messages can communicate the brand’s values, history, or the story behind the product. All these create a deeper connection with the customers that fosters a sense of community. 

It Increases Engagement 

Through gamification or incorporating interactive elements like puzzles, hidden messages, or QR codes that lead to games or contests, you can turn unboxing into a fun and engaging experience. By encouraging your customers to become active participants, you create an experience worthy of being shared on social media. This can expose your brand to a wider audience and bring more loyal customers. 

The effort and thoughtfulness you put into innovative packaging demonstrates that the brand cares about the customer experience. This fosters a sense of loyalty and encourages repeat purchases.

It Brings Practical Benefits

Innovative packaging can be a powerful tool for brands to showcase their commitment to environmental responsibility. Using recycled materials, biodegradable options, or minimizing packaging altogether resonates with today’s eco-conscious consumers.

Multifunctional packaging that transforms into something useful adds value to the purchase. Imagine receiving a garment bag that folds out of the shoebox, eliminating the need for additional storage. This not only reduces waste but also provides a practical benefit for the customer.

In a crowded marketplace, innovative packaging can help a brand stand out from the competition. It creates a unique first impression and leaves a lasting positive memory in the customer’s mind.

3. How to Create Innovative, High-End Packaging Design for E-commerce

Various businesses have proven that there is an increase of 30% in customer interest because of packaging. Concurrently, 52% of online shoppers will shop again from businesses that have premium packaging. This is because premium packaging translates to good quality products. 

For an e-commerce packaging design, the focus is mainly on the memorable unboxing experience for customers rather than shelf appeal. 

So, here are the key elements of an effective e-commerce packaging design.

It Must Be Visually Appealing

We eat with our eyes first.

That is true since in all of the five senses, sight is the most powerful. Visual stimuli can alter the perception of the other senses. This is why the more attractive something is, the more appealing it is to us.

Use different colors, shapes, and sizes. Be not limited to your typography and imagery. Your only deterrent is the limit of your creativity. So, thinking outside the box could help a great deal. 

But be mindful of being consistent with your branding. Make sure that your packaging design is consistent with your brand identity. Your brand logos must be clear to be easily identifiable. Or, design your packages with imagery that correlates to your brand. You can use a Removal.AI background remover tool to help you edit and design the pictures or imagery you will use.

It Must Be Functional

Your packaging design must not be all fluff and look pretty. It needs to be functional also.

Consider the durability of the materials used. Will it be able to hold its contents? Does it have ample protection when being transported? Are they labeled correctly? And is all the necessary information about the product provided?

Also on your end, will the packaging design aid you to easily monitor, identify, distribute, and store the products?

It Must Be Eco-Friendly

There is a shift from using traditional packaging materials such as plastic to more environmentally-friendly materials. Consumers are now aware of the damages caused by single-use plastic and are now pushing for eco-friendly alternatives.

You have options such as starch, PLA, cellulose, and plant-based materials from hemp, coconut, cornstarch, and sugarcane, that are readily available for use.

Advances in Technology have contributed greatly to having more innovative packaging.

Increase Engagement with Augmented Reality (AR)

Use Augmented Reality (AR) if you want to add more interaction and engagement for your customers. You can have them scan QR codes to access hidden menus or video games. This gives your customers an immersive unboxing experience.

Consider Using Digital Printing

Digital printing offers a more streamlined process for producing well-crafted product packages. They are more precise in terms of color quality and cutting ornate shapes compared to traditional printing processes. 

The precision of digital printing allows a more detailed customization that can target specific customers. You can offer your customers tailor-made packaging which increases personalization. 

This technology also helps in decreasing waste from by-products by eliminating redundant steps in the process.

Automate Your Packaging System

The availability of AI-driven packaging systems has enhanced package quality. Not only do automated machines increase output but they can decrease human errors. 

Packaging systems are also able to use robotic arms and hands that can handle delicate items. Vision-assistive robots can scan, sort, inspect, and do quality control for your products. This increases operational efficiency.

4. Unboxing the Future of Packaging Design

Emerging Trends

Internet of Packaging

Technology further enhances the interaction of brands with their customers. The use of Augmented Reality (AR) is gaining traction in product packaging. They increase engagement as customers unlock exclusive content of the brand.

Innovative packaging designs integrate QR codes, RFID, and NFC to offer security and connectivity to customers about their products.

Nanotechnology

The use of this technology is clearly shown in food packaging. Food safety concerns are addressed by nanocoatings that are applied on the packaging surface for protection against stains, dust, and dirt. It replaces plastic coatings. 

Nanosensors are also placed to ensure food product freshness.

Sustainability

Recyclable packaging

A lot of businesses are changing their packaging materials to be more earth-friendly. An example of this is using post-consumer resins, which are packaging materials used from recycled consumer waste.

Biodegradable packaging

Concerned efforts are being made to invent biodegradable packaging materials. Most are plant-based materials such as cotton, coconut, hemp, and cornstarch.

Next Big Thing

Predictions are that connected packaging will gain popularity in the coming years.

Connected Packaging in simpler terms could be called auto-replenishment. It is made possible by having “smart home” devices that monitor a certain consumable product and automatically order from providers if the product is running low or needs replenishments. You can customize the ‘settings” in a companion app so you can set up and manage your auto-replenishment however you want. 

The main positive of connected packaging is sustainability and decreasing global waste. The industry needs to step up because 40% of plastic waste is used in packaging. In connected packaging, there would be less waste since refill packages need not be designed to catch attention and be filled with frills. This further decreases the weight and size of each package for more efficient transportation.  And, since most containers will be recyclable, it is a more sustainable packaging solution.

5. Conclusion

Your packaging is your product’s “outside persona”. It offers an introduction to your product and as such must impress your customer. It must not just look appealing but it needs to have “substance”. It needs to be durable and robust. The customers need to see that the packaging is well thought out. Because if the business pays good attention to the packaging, it means the product itself is of high quality.

The unboxing experience is not limited to the buyer himself. With social media, the experience can be shared with a lot of people. This could make or break your brand. Premium packaging can result in more interest in your product and can potentially end in conversion.

As they say, first impressions are the most lasting.

Let me introduce to you the best online packaging design tool — Pacdora.

What Does Pacdora Offer?

1. Minimalist but Professional Dieline Drawing Feature

The first step in packaging design is to create the package dieline file, which can be challenging for many novice packaging designers. Pacdora offers a free dieline generator, eliminating the need to have dieline drawing capabilities. With the dieline generator, simply enter the dimensions you want on Pacdora and download accurate packaging dieline files in PDF, SCG, and other formats that can be further edited locally after downloading.

Compared to complicated traditional software, Pacdora makes finding and drawing packaging dielines effortless, significantly lowering the threshold for quality packaging design.

2. Easy To Use Online Packaging Design Functions Like Canva

After you complete all the graphic design elements of a package, how do you correctly display them on a 3D packaging? On paper, this sounds like a difficult task, and most designers need to use cumbersome software such as 3DMax or Keyshot for this specific task. But Pacdora offers another possibility.

Pacdora provides a free 3D mockup generator where designers only need to upload their packaging design materials to view a realistic 3D rendition of their package. Elements like packaging material, angle, lighting, shadows and more can also be adjusted using the mockup generator to align the 3D rendition more with your expectations. These 3D packaging renditions can even be exported as PNG images or MP4 files with a folding animation effect.

3. Quick Implementation of On-site Printing and External Marketing

Based on Pacdora’s precise dieline features, any dieline generated by the user can be directly printed and folded accurately according to the dieline specifications.

Pacdora’s dieline are marked with different colors for the trim, crease and bleed lines, allowing printing factories to use them immediately.

The 3D model generated from Pacdora’s mockup functionality can be quickly rendered in the free 3d design tool and generate a 4K photo-level rendering in less than a minute. With rendering efficiency far exceeding that of local software suc as C4D, the rendered Pacdora model is suitable for marketing, thus saving time and expense on photographers and offline studio shoots.

What Advantages Does Pacdora Have?

1. A Vast Library of Box Dielines

Pacdora offers the world’s richest box dieline library, with several thousand different box dielines supporting custom dimensions. There is no longaer a need to worry about dielines, just enter the dimension you require, and you can esaily download your specifcations with one click.

2. A Vast Library of Packaging Mockups

In addition to dielines, Pacdora offers a vast array of packaging mockups, including tubes, bottles, cans, pouches, handbags and more. These mockups are based on 3D models whise 360-degree perspective and rich surface material make them look far better than traditional mockup websites like Placeit and Renderforest. Furthermore Pacdora’s 3D models can be used online without installation.

3. Unique 3D Rendering Capabilities

Pacdora provides the industry with rare 3D cloud rendering capabilties. Through rendering technology, Pacdora can add shadows and lighting to your images, making youra exported packaging images lifelike and vivid.

Today, many unboxing video creators and even everyday consumers record genuine unboxing videos and product reviews on social media platforms like YouTube as a form of income. But how did this trend become so crucial in affecting a customer’s purchase decisions? Before we can get a clear answer, we must ask ourselves: what is unboxing?

The Art of Unboxing

Source: Christian Wiediger

Unboxing is a rapidly growing internet phenomenon that captures a product’s initial opening and impressions through photos or video. These unboxing videos are not limited to one industry or language and have become a global phenomenon for products ranging from fashion and tech to action figures and beauty products!

Below are the most popular categories for unboxing, but even less popular categories can find unboxing videos with upward of 70,000 views!

• Tech
• Kids Toys
• Fashion
• Beauty
• Mystery Boxes
• Fitness Supplements

You would be surprised to know that a study done by Google indicates that 1 in 5 consumers had watched an unboxing video, and 62% of these people do so as part of their decision-making process when deciding whether they should buy a particular product. The statistics don’t lie when revealing that unboxing videos have become more than just a trend but a growing phenomenon, with over 90,000 monthly searches for unboxing on YouTube, millions of views, and thousands of videos uploaded yearly.

Don’t believe us? Below are some popular unboxing and review channels with relevant metrics retrieved from SocialBlade. To this day, these influencers still consistently receive millions of views for each new video they upload!

Unbox Therapy with 19.5 million subscribers and over 4.5 billion video views.

Marques Brownlee with 16.9 million subscribers and over 3.5 billion video views.

iJustine with 7 million subscribers and over 1.4 billion video views.

Why is Unboxing Vidoes so Popular?

If you’re still wondering what’s so entertaining about watching someone open a box, why are we so intrigued by these unboxing videos that continue to capture hours of our attention, or what makes them such great content to watch? Steve Jobs said it best:

“Packaging can be theatre. It can create a story.”

Source: PakFactory

Our inherent curiosity to know what’s inside a box and the build-up of excitement for a new product drive the popularity of an unboxing video. Think of curiosity as the first act of our unboxing story. Consumers always look forward to the next big thing and want to know whether or not the latest product will be worth their money. This curiosity builds up to act two of our story.

The big reveal, or the unboxing experience, allows brands to showcase their hard work. You might have an excellent product, but your packaging is the second “wow” factor. Influencers don’t just look at the product but also the packaging that comes with it. Think of all the time and money spent on developing the product, designing the packaging, strategizing the marketing campaigns, and more. All of that bears fruit when a content creator finally opens your box!

And, for the final act, there’s nothing like seeing authentic reviews and reactions toward a product. The best unboxing influencers feature no tricks, gimmicks or sleights of hand. Potential consumers see the product as intended, and the content creator provides genuine feedback. And, to top it all off, all this valuable information is free to the consumers! Unboxing videos makes it much easier to make a final purchase decision through trusted content creator sources.

Unboxing the Benefits for Your Business

Now that you know what unboxing videos are and how popular they can be with consumers, how do they benefit your business? Let’s take a look.

1. Brand Awareness

Source: Sonhab Chocolate by PakFactory

YouTube has over 2.5 billion active users worldwide each month, with 62% of internet users in the U.S. accessing the website daily. It is the 2nd largest search engine in the world!

Creating an unboxing video or working with influencers and content creators will generate brand awareness. Each video can reach hundreds, thousands, or even millions of viewers daily. The beauty of the digital atmosphere is that anyone from anywhere in the world can access these videos instantly, giving your brand massive reach!

So if viewers see other people or their favorite influencer enjoying your product, it increases their chances of purchasing it too, hence why affiliate marketing is a huge revenue driver for these influencers! Their reviews help validate the viewer’s decision-making process before finalizing purchases, especially for high-end products, while benefiting the content creator in a win-win scenario.

2. Develops and Strengthens Consumer Relations

Source: PakFactory

When you take the time to invest in creating the ultimate unboxing experience, it develops and strengthens the consumer relationship. If someone receives positive feedback about your product through an unboxing video, it will automatically intrigue them. Aside from wanting to get their hands on your fantastic product, they would also like to experience the same unboxing phenomenon that their favorite content creators had in their videos.

3. Leaves Valuable Impressions on Your Brand

Source: Freepik

By exceeding consumer expectations and keeping them connected, you deliver a good impression that will go a long way. Remember the unboxing experience? A good impression embeds a positive mark on someone’s attitude towards your brand and products, motivating them to share with their friends, family, and online community. If you really enjoy a product, wouldn’t you want to share it too?

4. Encourages Consumers to Repurchase

Source: Nathan Dumlao

After developing brand loyalty through an unboxing video, it encourages consumers to repurchase from you again. It works like a domino effect because your brand exposure grows as a content creator grows, and interest in your other products will soon come with it.

You may not realize it, but your brand and content creators work together to drive business for one another. Viewers can become your customers, just like customers can become an influencer’s viewers. Again, it’s a win-win scenario for everyone.

5. Comments Provide Constructive Feedback

Source: Redd F

Finally, an unboxing video makes it easy for your brand to receive constructive feedback without paying for surveys, research studies, or study groups. It’s essentially free information with two different types of feedback coming from an unboxing video:

• Feedback from the influencer: By analyzing their video, you will better understand their behavior and attitude toward your product. Their facial expressions and the instinctive comments they say are invaluable information to your business. Based on their statements, you can examine, enhance, and fine-tune your product and packaging to appeal further to potential consumers.
• Feedback from viewers: The viewers observing the unboxing from the other side of the screen may notice things that you or the influencer won’t. Their positive or negative comments in the comment section are another fountain of knowledge just waiting to be tapped.

Regardless of the reception, any feedback is good feedback. It will help you determine if you’ve done your job correctly.

Take the Next Step Toward an Unforgettable Unboxing Experience

Now that you know the sheer popularity of unboxing videos and how they are a mutually beneficial avenue of growth for business brands and content creators, are you ready to up the WOW factor for your packaging? Read how to make a customer fall in love with your packaging.

Source: PakFactory

Or, if you’re ready to take your business to the next level by creating a fantastic custom box, speak to a product specialist about bringing your vision to life. Who knows, your product packaging could end up in the next viral unboxing video!

After all, the inside is what really matters.

If this is your approach to packaging as a business owner, you might be setting yourself up for failure.

Packaging plays a vital role in marketing not only your products, but your brand too.

How important is packaging in Marketing a product?

According to an infographic by The Paperworker, 52% of consumers say they would likely return to a business for another purchase if they receive products in premium packaging.

90% of consumers reuse their product packaging boxes and bags after purchase and 40% would share a photo of packaging if it is interesting.

With these numbers, you shouldn’t underestimate the importance of packaging when it comes to marketing.

Not only does it offer your products the protection it needs during the distribution and sales process, but it also plays a vital role in attracting new potential customers.

With unboxing videos experiencing a sort of renaissance online, packaging has become your brand’s very own portable billboard.

For many customers, the unboxing experience is arguably the most exciting thing about purchasing a new product.

Your product packaging design should never be an afterthought. It should be treated as a key component in your marketing strategy throughout.

Ask yourself; how do you want your customer to feel when they open your product? Packaging plays a large role in answering that question.

Here are 4 reasons why packaging is important in marketing a product:

Creating Shelf Impact

There are thousands of products on the market and chances are there are thousands of products similar to yours.

According to The Arka, one-third of customers’ decision making is based solely on the product packaging. This is why your packaging will make the biggest impact on driving sales.

It’s all about first impressions. Your packaging is the first thing customers interact with both instore and online.

That’s why differentiating your product from the rest starts with your packaging.

It’s there to dress up your products for the shelves. With generic packaging, you may run the risk of not appealing to new customers.

These are often seen as bad quality products since the packaging doesn’t fit your product perfectly and looks boring and unoriginal.

Using quality custom packaging for your products is the way to go.

You’re able to communicate the brand narrative, speak directly to your customers, and it lets your product shine bright in the rows and rows of your competitors’ products.

Employing a strategic package design is important in creating brand awareness.

Again, your package becomes your portable billboard. So, use this to highlight your logo and communicate meaningful information through graphics and typography.

Let your creativity run free on the front of your packaging and appeal to your target market.

Your brand’s packaging should be easily remembered amongst all the noise of your competitors through your package design choices and be interactive for your customers.

This works the same way for e-commerce.

While your customers cannot interact with your products first hand before purchasing, your package should still be shining bright in their shared mailrooms with premium packaging and designs.

Make your package easy to find, memorable, and user friendly.

While the benefits of using packaging that isn’t visually appealing or eye-catching are not having it stolen from your front door or your mailroom.

It also decreases the chance of it being purchased, to begin with.

You kind of want your package to be so appealing that people’s curiosity gets the best of them.

Communicating a Message

While your packaging can act as a portable billboard for your brand, it’s also a great way to speak directly to your customers.

The front of packaging is called the ‘facing’.

This is where your portable billboard comes into play, it’s function is to showcase your brand and draw attention to your product, while setting your brand apart from competitors.

The message you are trying to convey on the front should be short and impactful.

In other words, make it simple and easy to memorize.

The back of the packaging acts as an information zone for your product. It establishes the dialogue between your product and the customer. Due to consumer demands, the back of the packaging can be quite clustered with information, so make sure to make it clear, concise, and organized.

Your packaging can communicate key information such as;

• Price 
• Ingredients
• Instructions
• Warnings
• Government regulatory information

While this may seem mundane and unimportant to marketing, keeping full transparency with your customer base actually builds strong brand credibility and shields your customers from any disappointments, while making them feel safe.

This also means being fully transparent and proud about your product’s benefits.

For example; Does consuming or using your product save your customer time or money? Tell them that on the packaging!

This way you’re directly speaking to and engaging with your target market while differentiating from any other competitors your customers may be seeing on the shelves.

If your packaging is missing information that your competitors are providing on their packaging, then this can put your product at a disadvantage, so stay well informed on your competitors’ packaging designs too.

Give your customers the full story, and answer any questions on your packaging before they even have time to ask them.

Creating a Better Customer Experience

While many companies spend a lot of time on the design and conceptualization of their product, packaging often comes as an afterthought rather than a priority.

The fact is, packaging is an important part of the customer experience today.

Especially with e-commerce taking the throne in the retail world, customers are more likely to turn to online reviews by other customers who have already purchased your product.

When a customer unboxes your product, it should evoke a positive emotional response or sentiment.

This is highlighted through unboxing videos on YouTube that showcase people’s obsession with experiencing and interacting with not only the product but mostly the packaging.

According to The Packaging Company 40% of online shoppers say they are more likely to share a product image or video on social media if the packaging is branded and interesting.

60% are more likely to share a photo of a product on social media if it has gift-like packaging rather than your traditional brown box.

This means tailoring your packaging designs to your online customers can further drive sales of your product.

Premium packaging communicates the quality of your product to your customer.

While rigid packaging can get damaged quite easily, it offers a luxurious look and feel to your products that will make your customers feel spoiled.

However, this can also be achieved by using folding carton too, due to its versatility in options for prints and finishes.

Furthermore, using foam inserts also adds to the luxurious feel of your packaging and adds another level to the customer experience as well as protection to your products.

Indirectly communicating with your customers through your packaging materials tells them more about the quality of your product, brand and narrative.

This heavily plays into the overall experience – and the experience begins with your packaging.

If your packaging creates a memorable experience for users, your customers may even want to hold onto the packaging and start a collection!

Discover how PakFactory’s Anfield Shop Subscription box made a lasting impression on customers who even started collecting the subscription boxes.

Building a Brand Narrative

We’ve moved away from more traditional marketing techniques like ‘our product is the best, that’s why you need it’.

Marketing has become more intricate with Millennials and Generation Z taking on bigger roles in the marketplace.

Just telling your customers your product is the best is no longer enough. Your customers want to know;

• Why is your product the best?
• Who created the product?
• How was the product created?
• Why was the product created?
• Where was the product created? 

Why do customers want to know? Because everyone loves a good story.

Brand storytelling is important to evoke an emotional reaction while also informing your customers about your product and business.

While it may seem beneficial to be as descriptive as possible about your brand’s story, it’s best to keep it simple and meaningful.

People love a narrative that captures their attention, and the best way to do that is through a portable billboard, your packaging.

Brands should be striving for authenticity and building a genuine connection with their customers to enhance their brand narrative and outreach.

Speaking directly to your customers through your package design plays into your marketing and sales pitch for your customers.

Using copy, typography and design elements on your packaging can reflect your brand narrative while also making a memorable impact on your customers, both online and offline.

There is a lot of unnecessary noise in the online world.

Therefore, it can be difficult for brands to really showcase their brand narrative, especially in the day and age of e-commerce.

This is why your packaging materials are very important in telling your brand story.

Custom packaging allows you to personalize your products and really speak directly to your customers to enhance your brand story.

Consider using thank you cards, customers’ names, stickers, and labels to really personalize not only your packaging but your product too.

This plays a crucial role in building a brand narrative amongst your customers and allows you to build a loyal customer base.

Technology has constantly been developing and changing the way industries work; the marketing and packaging industries are no exception.

Technology has enabled packaging to become more interactive for customers and more convenient in brand storytelling.

Through the use of QR codes on smart packaging, you are now able to tell your brand’s story in even more detail by the simple click of a button.

Your customers are able to scan the packaging and discover additional information about not only your product but your brand’s mission, values, and story.

This is a great engagement tool for your packaging as you’re able to keep it sweet and simple on your physical packaging but go above and beyond through your QR code.

Furthermore, augmented reality is starting to gain a lot of attention in the marketing and packaging world.

Using imagery and movement, your customers are able to get a better feel for your product and brand by simply viewing it through their phone cameras.

A great example of this is Jack Daniels’ Augmented Reality.

Through a simple download, customers are able to view different Jack Daniels bottles in a whole new world that plays into their brand narrative and tells a compelling story.

This is a great way to add to the feel of your product and brand beyond just your packaging designs.

Packaging plays a key role in marketing today, customizing and adding personalizations are crucial to telling your brand story!

So because of this, businesses are always looking for methods to differentiate their brand from others. 

Some of these methods may include stellar customer service, offering high-quality products or offering eco-friendly options.

But today, we will focus on a specific, versatile way to win over your customers’ loyalty: box inserts.

Not only do box inserts add to the unboxing experience, it also allows a business to communicate with its customers. 

And with the ability to customize and decide what you put inside your box, businesses can choose the precise message they wish to convey.

In this post, we will look at seven ideas for box inserts that will help increase customer loyalty to your brand, but first, why is customer loyalty important?

Retain vs Gain

Before we delve into box insert ideas, let’s discuss why retaining your customers and maintaining their loyalty to your brand is crucial.

Yes, gaining customers is equally important, but retaining customers ensures a healthy and stable business.

For starters, finding and attracting new customers is five to 25 times more expensive than retaining existing ones.

On top of that, the probability of selling to newer customers is only about 5-20 percent compared to 60-70 percent with existing customers. 

Add the above percentages with research that suggests a 5 percent increase in customer retention leads to at least a 25 percent increase in profits. You can see why it is essential to retain the customers you already have.

So with customer retention in mind, it’s time to examine the unboxing experience and look at seven box insert ideas to help increase customer loyalty.

A Better Unboxing Experience with Inserts

We all get excited when opening gifts. It is natural to feel emotions such as anticipation, surprise, and love; the same should apply to opening a brand’s package.

The key to customer loyalty is to tap into their needs and emotions with every package you deliver, so turning each box into a personal gift is the perfect way to build customer trust and appreciation.

But what is a gift without a gift card?

For this purpose, the box insert is your gift card! 

Custom box inserts are the perfect conduit to personalize your brand and make your customers feel appreciated and respected.

However, you can’t just throw anything in your package and call it a day. Thought must be put into who your customers are and what they need.

To help you decide, below are seven box insert ideas to get you started.

Personalized Thank You Notes

Starting with the most personal insert, handwritten thank you notes add an intimate touch that can bring you closer to your customers.

Ideal for smaller businesses, personalized notes are the perfect way to begin building a loyal customer base, so consider using a high-quality card, addressing the customer by their first name and being specific about the item they purchased.

Reviews, Shares and Engagement Requests

To add to a personalized thank you note, consider including a request or reminder to review, share and post the products they received.

This shows that you care about customer feedback and endeavor to improve should something be wrong with your product.

Word of mouth generates between 10-50 percent of purchases, so what better way to retain your customers and gain new ones than if you have many positive reviews and posts about how good of a product you have to offer?

Product Offers & Suggested Items

Speaking of products you offer, another great idea could be to include a card showcasing upcoming products or related products that your customer had purchased.

Consumers are accustomed to seeing recommended items in online shopping stores, so why not recreate that physically?

Use your custom box inserts to introduce your customers to more of your wonderful products and increase the likelihood that they will return to purchase more products!

Discounts and Coupons

To sweeten the deal more, you can even offer coupons or discounts.

Consider offering free shipping on their next order, a percent discount, or possibly including two coupons so the customer can give one to a friend or family member, further increasing your brand’s reach.

Customers appreciate a good deal, so a great way to ensure repeat business is to offer discounts and coupons on a customer’s next purchase.

Samples

Box inserts don’t even have to be limited to just cards. Offering a free sample alongside their purchase is an incredibly effective way to show appreciation to the customer and increase their chance of buying the sample product.

Including a sample with your package allows customers to try it risk-free and share it with friends and family.

And like the product offers and suggested items insert, consider offering samples of products that relate to a customer’s purchase or even upcoming products to create anticipation for when the product releases!

Small Gifts and Tokens

Alternatively, you can include small gifts alongside your custom inserts for the customer. 

Unlike a sample that further promotes and sells products to a customer, gifts are small tokens of appreciation for a customer that don’t necessarily push more products.

Inexpensive tokens like keychains or stickers can significantly increase a customer’s loyalty to your brand without breaking the bank.

Return Forms and Shipping Labels

Even including an easy way for customers to return a faulty item can increase their loyalty toward your business.

Accidents do happen. This is unavoidable when shipping products to customers.

Nobody likes it when they receive a damaged product, But making the return process more accessible will be greatly appreciated.

Brand Appreciation

Ultimately, no matter what type of box insert you decide to include inside the package sent to your customer, giving them a little extra will always go a long way in increasing their loyalty and appreciation of your brand.

When customers order something online, they expect the product and nothing more. 

When you exceed their expectation with unexpected but welcome surprises, this will always be a positive for your brand image.

Small gestures of respect and appreciation toward your customer will be noticed, and box inserts are the perfect starting point.

Many new wine brands are changing the way customers experience their products through innovative branding and distinctive custom wine packaging.

Custom packaging is the way forward if you are looking for new ways to grow your wine business and offer your customers a memorable experience.

This article will look at ways your wine brand can stand out from the rest through amazing packaging that is both functional, beautiful, and suitable for shipping.

The Importance of Wine Packaging

Custom wine boxes are not just used for their look but also for protection. You want your wine to arrive at customer doorsteps in pristine condition, ready to be unboxed and enjoyed. The wine packaging should look great and be an extension of your brand without risking the product itself. 

Wine tends to be a more delicate item that is far more susceptible to damage along the way to the customer, which is why it is so crucial to be mindful of packaging design. Everything from the style and size to the material and design have an impact on how your wine products are shipped. 

As a result, wine manufacturers now focus more on packaging to create the best customer experience possible while ensuring that customers love the overall experience. 

Designing Custom Wine Packaging

Wine can often be a challenging product to package and sell, especially for eCommerce businesses. There are a few different elements that must be balanced out to create the best possible packaging for wine products:

1. Protection: It goes without saying that wine products are fragile. Packaging must prioritize security to ensure that products arrive to customers without being damaged or jostled around too much. You may need to undertake packaging tests to test performance across different types of conditions before selecting the right choice for your wine. 

2. Ease of access: Customers should not feel like they have to undertake a lot of steps to access the product, which can often be at odds with the protective element of packaging. Creating a packaging solution that does not require a knife or scissors to open is something customers want, so it is something to consider in the design process.

3. Eco-friendly packaging solutions: Sustainability has come more into focus for brands, and wine products are no different. You don’t want a plastic type of packaging that ends up damaging the environment, and customers are pickier about the sustainability of packaging than ever before. When choosing materials for wine packaging, think about the environmental impact and how this can help guide your choices (e.g., using recycled materials, opting for paper versus plastic where possible)

4. Your brand: Ultimately, your packaging is an extension of your brand. The solutions you choose should convey what your brand is about and build loyalty with customers. The branding elements for packaging include the colors, logos, and text used on the packaging as part of your overall brand narrative. 

Packaging Styles for Shipping Wine

As the wine industry has evolved and some of it has shifted to eCommerce, there are more options available for wine packaging than ever before. The packaging solution you choose should take into account what you want to convey about your brand while keeping in mind the protective element to ensure customers receive products in pristine condition. 

The best custom packaging solutions for shipping a single wine bottle include:

1. Pyramid insert: Pyramid inserts have been a common packaging solution for wine because of their suitability for transport. They hold wine bottles in place when transported, so the chances of damage are far lower. The product remains visible, and it’s paperboard packaging so it can also be a great solution if you’re looking for something eco-friendly.

2. Cuboid insert: Cuboid inserts for wine packaging are used for their protective features as they hold bottles in place very well when transported. However, they have some additional benefits. With a cuboid insert, there is more room to add branding and other elements to create more distinctive packaging for wine products.

3. Gift box: If you are looking to offer customers a more premium touch with their products, gift box packaging is definitely an option to consider. Gift box packaging enables customers to order wine as a gift, which means the solution looks and feels good while also offering a high level of protection. That is where gift box packaging can be extremely beneficial and form a positive impression of the brand.

4. Roller bottle: Roller bottles are a more unique form of packaging that customers don’t often expect, and they still have that crucial element of protection. They can add a fun twist to packaging which can positively impact the overall experience customers have when they receive the product. 

For shipping multiple bottles of wine, here are some packaging solutions to consider:

5. Divider packaging: Divider solutions are available to ship multiple bottles together, and these can come in a variety of options. You can choose from manual, pre-glued, or even automatic packaging that can be used across different product sizes.

6. Pop-up insert: Pop-up inserts come pre-glued and are designed so that the product can be seen – including the label, making it both efficient while still providing key functionalities needed for effective packaging. 

7. eStack: eStack, as the name might suggest, is a great solution when you have products of differing sizes that need to be shipped together. There is enough space so that you can add your branding elements while also making packing a more efficient process. As a result, customers receive their items quickly while still getting the full brand experience with your wine products. 

8. Bag in a box: Bag in a box is an eco-friendly packaging option when shipping multiple products together. There is very little plastic involved, but the bag-in-a-box packaging solutions are still a very protective form of packaging with room for custom branding. 

When you bottle and ship wine, it’s important to consider how you will package your product. You want to ensure that your wine arrives safely at its destination, while also creating a lasting impression with your branding. Custom wine boxes are the perfect solution – they can be designed to meet your specific shipping needs and enhance your branding with printing and finishing options. 

Ready to get started? 

Jewelry is an art and a treat for customers looking for a new way to indulge and express themselves. 

Because of its artistic nature, it is crucial that the packaging for jewelry products reflects that. 

Jewelry is an extension of style and expression, and custom packaging is a crucial way to enhance that aspect of jewelry. 

In addition, custom packaging for jewelry is one of the main ways that customers build a personal connection to the brand and how they form their views about the product. 

In this article, we’ll explore all the different ways you can package jewelry for your business and stand out from competitors. 

The Importance of Custom Jewelry Packaging

Packaging is one of the first ways a customer will encounter your business, so it is a matter of making a great first impression. 

You want customers to feel proud of their purchase and to feel confident in what they have bought. 

Packaging is one of the first cues they have about the product and whether it is truly a luxury or premium product. 

Customers can tell from the box and the way it arrives whether the jewelry they have ordered is high-quality, which will be a strong indicator for them to purchase again. 

Custom packaging is one of the best ways to build brand loyalty for jewelry brands because it sets the right tone when customers first receive the product. 

The materials, the box you choose, and the branding all feed into the custom packaging you design, and the overall impression customers will have of your brand. 

Packaging Options for Jewelry Products

The type of custom packaging you choose will largely depend on the type of product and its unique needs. 

You need to balance the look with functionality and take safety and care into consideration, which is why it’s so crucial to explore your options when designing custom packaging for jewelry. 

Two-piece box

A two-piece box is seen very often in custom jewelry packaging because it is both functional and beautiful. 

The double wall makes this type of packaging sturdy and protective without breaking from the aesthetic appeal of the overall look and feel. 

Additionally, two-piece boxes offer customers a fantastic experience: They look great and feel like you are opening an extravagant gift.

Two-piece boxes are a win-win for jewelry brands looking for ways to offer a premium feel through custom packaging while still offering a functional unboxing experience. 

Magnetic Box

The satisfying ‘snap’ of a magnetic closure rigid box can be oddly addicting as the two magnets in the rigid boxes lock together to a firm close.

Magnetic closure rigid boxes have two magnets placed in the rigid boxes that lock together to firmly seal the box shut.

Because of its sturdy and solid construction, customers will be very hesitant to throw these boxes out, making it a sustainable option since rigid boxes can make excellent storage units for jewelry, makeup and just about anything else (depending on the size of the box).

Plus, it’s structural engineering allows for a unique and high end feel. The magnetic closure offers a sleek unboxing experience that your customers are bound to remember!

Pillow Box

Pillow boxes are a suitable custom packaging option if your jewelry pieces are on the smaller side. 

Pillow boxes can be designed with bespoke branding in mind, and they are distinctive enough that customers will remember the packaging experience and the product.

Like two-piece boxes, pillow boxes are easy to open and offer a protective element that can make for a unique unboxing experience. 

The unique shape not only catches the eyes of customers but is also cost-effective for your business. 

Paperboard boxes, like pillow boxes, are a cost-effective alternative to luxury packaging options yet still offer a high-end feel with the right artwork design. 

Jewelry pouches

If you’re looking for a more minimalist solution that still has the charm and luxury of custom packaging, jewelry pouches can be a great packaging solution. 

Jewelry pouches are available in a wide variety of materials, allowing your brand to take on more eco-friendly packaging options. 

Although branding options are limited with pouches, many jewelry brands use them as a packaging solution for products because they are relatively more affordable than other options yet still provide a tailored feel. 

The drawback for pouches is that the risk of damage is high since they are not as protective as boxes and may require an additional box or layer of packaging for safe shipping. 

How to Design Custom Packaging for Jewelry 

Now that we have established all the different ways your jewelry can be packaged, the next step is to identify the look and feel of the packaging itself. 

What do you want customers to think when they first see the packaging before they see the product? 

What kind of experience do you want them to have as they receive the jewelry product and take it out of the packaging? 

What impression do you want to leave them with at the end? 

These are all questions to explore, as they will shape your approach with your jewelry brand’s custom packaging. 

The golden rules for jewelry custom packaging are

• Balancing protection with aesthetics
• Showcasing the brand story
• Considering the target market

To achieve this, you can take a few different approaches with your custom packaging to bring these elements to life. 

Here are a few approaches to consider for your jewelry brand:

1. Subtly elegant: Jewelry, at its core, is meant to evoke a feeling of elegance and fun. This is a high-quality product that serves as a form of self-expression, and you want to convey that with your custom packaging. This can be done through simple colors and shapes for the packaging, with your logo on it for a minimal touch. 
2. Playful and fun: Certain types of jewelry are known for their pop of color and a sense of playfulness and joy that customers want to feel. The packaging can be a great way to build that impression from the start. This type of packaging would include fun design elements, more distinctive logo placement, and colorful boxes. 
3. Bold and distinctive: If your brand is all about statement pieces, your custom packaging should be an extension of that. Your jewelry packaging should be about being unforgettable through its colors and look, including using a mixture of minimalism and special finishes to make a statement. 

Adding a Personal Touch to Custom Jewelry Boxes

Once you have nailed down how the packaging should look and feel, there are additional elements you can add to create a more cohesive customer experience. 

If you want to make an excellent first impression, adding a thank you note, business card, and instruction card for how to take care of the jewelry is a fantastic addition. 

You can modify the packaging so that it can include space for extras, such as an invitation to post on social media or a discount code for their next product.  

Having a layered unboxing experience, with boxes and tissue paper, can make the unboxing itself more fun – think of it as a present or a gift for the customer receiving it, and design custom packaging that complements that experience. 

Professional, high-quality packaging is a must for any jewelry business whether you are just starting out or have been in the industry for years. 

By choosing to order custom jewelry boxes, you will be able to take your branding and product presentation to the next level. 

Not only will your products stand out from the competition but you will also be able to increase brand recognition with every unboxing experience. 

Give your customers a top-notch experience from start to finish by ordering custom jewelry packaging today.

There is so much passion and artistry behind candle making, and the candle packaging chosen should reflect that. 

The candle business has seen steady growth over the last five years, with many running successful businesses around scented candles, diffusers, and other home products. 

With so many shapes, sizes and candle types to choose from, candles can be a challenging product to package successfully. 

Growing a candle business is about creating quality products and ensuring they are packed and delivered to customers in the most convenient and safe way possible. 

You want customers to feel like they have purchased an indulgent treat for themselves, and packaging is one of the best ways to convey that feeling. 

Luxurious packaging crucial first impression on customers that complements not only the product but the branding too. 

The right packaging can be a stepping stone to creating customer loyalty for your business.

We’ll explore the role of boxes and other types of unique candle packaging that you should consider when developing your products. 

When designing packaging for candles, there are various elements that you need to consider to create a cohesive experience for customers. 

• Size
• Candle type
• Branding 
• Logistics

Let’s look at this in a little more detail: 

Types of Candle Products

There are many different types of candles, which means that packaging needs to be tailored to their specific dimensions and take the elements of the product into consideration. 

1. Pillar candle: Pillar candles are meant to be a basic and functional type of candle, but your packaging does not have to be. Consider using materials such as custom-printed kraft paperboard and feature unique branding elements to make them stand out. 

2. Aromatherapy candles: Candles with specific aromas and oils must be packaged to preserve the aroma and avoid oil stains to ensure all elements of the candle remain intact, consider using interior coatings to protect the exterior look of your packaging.

3. Decorative candles: Decorative candles are usually bought as gifts, so the packaging should reflect that. You can create artistic and beautiful packaging using custom gift boxes tailored to your branding to deliver an impactful unboxing experience.

4. Tealight candles: Tealights are small and cute items usually packaged as a bundle. Take paperboard boxes to the next level with window patching and let your product speak for itself. Additionally, you can add more value to your tealight boxes with custom box inserts to keep your products in place for displaying.   

Benefits of Custom Candle Packaging

There are many benefits to having beautiful, eye-catching, and functional candle packaging. 

Packaging can be a suitable investment that will yield great returns for your candle business, and here are some reasons to consider when thinking about candle packaging. 

1. Brand loyalty: Great packaging is a way to influence a positive brand perception while building brand loyalty. Packaging sets you apart from the competitors on the shelf and during the shopping process, so putting your best foot forward is crucial. In addition, you can use packaging to showcase your brand and what makes it special. 

2. Protection: The right materials and construction ensure that your products are safe and protected as they are transported to retail stores and homes worldwide. You don’t want to worry about products being damaged on their way to customers, but with the proper packaging, sizing, and materials, you won’t need to worry at all. 

3. Safety: Packaging keeps your candle safe from the elements and ensures that customers get the most out of their purchase. Extreme temperatures like heat and cold can lead to candles being damaged or may dull the scents. But packaging keeps your products safe and locks in any aromas to ensure customers get the best experience possible when using the products. 

Elements for Candle Packaging

So now that we have explored the different options available depending on the candle product being sold. 

Now it’s time to consider the design and how to make the strongest first impression with customers from the get-go. 

1. Type of product: Consumers gravitate toward clear and concise information, they like to know exactly what they are purchasing. Layout what your product is, the purpose, and the benefits to catch the attention of potential customers. 

2. Product name: Include the product’s unique name to build brand character. Naming candles is a unique way to communicate the scent of your candle and the feelings it is supposed to emulate. It also adds to the branding of a single product.

3. Brand and logo: Showcasing your branding and logo is imperative to ensure you are differentiating yourself from competitors. The candle industry operates in a competitive market, so it’s important to really stand out on the shelf and create a cohesive feel behind your branding. 

4. Ingredient and product information: Depending on where you are distributing your candle products, you may want to include more or less information. However, with current consumer behaviors, being transparent builds brand credibility and ensures customers are well-informed about not only your product but your business as well. Information can include quantity, product scent, materials, green initiatives, and whatever else you feel is important to disclose.

5. Benefits: With so many candle companies out there, it’s important to showcase your competitive edge. Display your selling points to really set yourself apart from the competition. Selling points could include, long burning-times, aroma therapy benefits or anything else that makes your candle more special than the next one. 

6. About your brand: Consumers love a good brand story. Showcase your branding by informing customers about your missions, origins and business goals to create a cohesive brand story that adds value to your candle products. 

7. Safety warnings: Depending on laws and regulations, you should include any safety warnings about the product, such as cautionary labels or signs. 

Candle Packaging Styles

1. Lock bottom box: Lock bottom boxes have bottom locking tabs for a secure fit. Lock bottom boxes are durable, strong, and suitable for heavier candles. They also don’t require any additional adhesives to keep products in place.


2. Crash bottom box: With a crash bottom box, the flaps are glued together, making them suitable and secure for heavier items. The additional adhesive ensures candles don’t alter the integrity of the box. 


3. Sleeve packaging: Sleeve packaging opens at both ends, making it easy to slide over the product. They act as an additional protective layer and offer an extra surface area for branding. 

Candle Packaging Materials

Ideally, the best material for candle packaging is paperboard, and many types are available depending on needs. 

1. Premium Solid Bleached Sulphate (SBS) Paperboard: Premium SBS paperboard is sustainably produced with 50% recycled material. There are also various coating options available depending on needs.

2. Brown Kraft Paperboard: Another eco-friendly option as it is 100% recyclable. Great for a vintage or rustic feel for products and has the right texture for a more sensory experience. 

3. Metalized paperboard: Metallized paperboard, as the name might suggest, has a metallic look and feel. It uses a fine film substrate to achieve the look and gives the overall packaging a shiny and premium finish. 

Finishing Options for Candle Packaging

If you want to give your packaging a luxury feel, finishes help accomplish that look – here are some of the best finishes for candle packaging: 

1. Cutouts, coatings, and laminates: Thes elements are great from a safety perspective as they add an extra layer of protection from scratches and damages. They also improve the overall aesthetic look of the products. 
   
   Coatings and laminate include gloss UV coating, spot gloss coating for an extra touch, and gloss laminate for a shiny and smooth finish.
   
   Foil-stamping is used to add metallic elements and enhance logos. Soft-touch laminate adds strength while creating a luxurious look and feel.
   
   Cutouts can be done in any shape or size to allow customers to see the product inside.
   
   Cutouts can be done with white, kraft, or metallic paperboard, and plenty of customization options are available.

2. Hot foil stamping, embossing, and debossing: These are inexpensive ways to add to that luxury look and feel we discussed earlier and can be a great way to add distinctive elements to your overall packaging. 
   
   Matte laminate adds a muted effect and can be combined with other elements, such as 3D embossing.
   
   Embossing is a process that adds a raised pattern to the box and can be used on product names, logos, and other packaging elements to make them stand out.
   
   Debossing is a process that adds a lowered or depressed pattern on the box and can be combined with other printing techniques. You can also add inside printing for elements like branding, instructions, or other value-adds.

3. Labels: Labels are used to communicate information about the product and other elements as needed. 
   
   Labels are a crucial part of the packaging experience, especially for candle businesses operating online.
   
   Gloss-laminated labels add a shiny finish, while matte-laminated labels add a more subtle effect. You can also use labels to convey important safety information about responsible candle usage or simply show gratitude to customers for showing support for your business.

Now that you know all there is to know about choosing the right candle packaging, it’s time to get started on your own project. 

Keep in mind the specific needs of your candles and choose materials and finishes accordingly. 

And don’t forget – we can help with custom candle boxes for an extra touch of luxury. 

With so many options available, there’s no reason not to create stunning candle packaging that enhances both your product and your branding. 

The logo is part of creating an actionable strategy for your brand identity to be recognizable amongst the clutter of hundreds of other brands in store or online.  

It is your trademark. 

A logo communicates more than just ownership, it communicates the quality of your products or service and the values of your business. 

The logo is likely the first interaction potential customers will have with your brand, so how do you make it count? 

Types of Logos

The term logo refers to the trademark that represents your brand and products/services.  

There are a range of different types of logos including:

• Wordmark – A standalone word or words (eg. Coca-Cola)
• Lettermark – A standalone letter or abbreviation (eg. A for Adobe)
• Symbol – A standalone symbol (eg. Nike swoosh)
• Emblem – wordmark, lettermark or symbol within a designed shape (eg. Harley-Davidson Motorcycles)

Businesses may also choose a combination of these logotypes to use for different purposes. 

For example, on your website you may choose to use your Emblem while on social media you may choose to only showcase your symbol. 

Choosing 1-3 variations of your logo allows for versatility across any and all marketing channels. 

However, it is important to note that all variations should be related and complement each other to ensure your branding increases in recognizability. 

A successful logo is one that aligns with your industry and customers. 

So really it depends on your niche. 

Usually if you are a business that provides services, it is best to stick to a more sleek and simple design to communicate a professional feel. 

Wordmarks or lettermarks tend to do best. 

Whereas if you are a clothing brand, you may benefit from a symbol logo to easily print onto garments and tags. 

A logo builds professionalism and authenticates your brand as reliable. 

The logistics behind logos is much deeper than you may think. 

Different colors have the ability to appeal to different emotions. 

It tells potential customers who you are, what you do and how they can benefit from your brand. 

Without having to read articles or reviews, your ideal customer will already get a feel from your brand by looking at your logo. 

Why Do Brands Need Logos? 

At the end of the day, nobody really cares what your logo looks like, what consumers are looking for is to build authentic connections with the brands they purchase from. 

In order for your logo to be successful, your products and services need to provide an experience that aligns with your customer base, the logo is really just there to support it. 

The logo is what allows customers to recognize and remember your brand, so that they can tell friends and family about the exceptional experience they had with your product or service.

Logos build a stronger brand presence and professionalism in a world scattered with thousands of different products. 

Depending on your niche, your logo has the potential to stand out from competitors and catch the attention of potential customers 

It is what makes your brand recognizable. 

How to Create a Successful Logo

Logos, especially for small businesses, need to be clear, concise and easy to interpret. 

Keep your logo simple enough to scale across any marketing channel you need. 

This could include your packaging, website or social media platforms. 

The logo should also be a clear representation of what your brand does and how your customers can benefit from it. 

This can be showcased through color, imagery, symbolism and typography.

Unlike large brands who have years of brand recognition and huge marketing budgets, smaller businesses have to work harder to differentiate and communicate their brand values. 

That’s why the logo is so important to building the foundation to start building brand recognition for your products and/or services. 

Make sure you choose typefaces that are clear and easy to read, even when printed onto substrates like your packaging. 

Discover the semiotics behind the colors you choose to ensure you are appealing to the right look and feel that your logo aims to communicate. 

And lastly, get feedback from your customers. 

Whether you are a startup getting ready to launch your brand or an already established business looking to revamp your logo, chances are you already have an idea of who your loyal customer base is. 

At the end of the day, you are creating products and services based on their needs, so just ask them what they want to see from your logo! 

Customer feedback is extremely valuable in ensuring the success of not only your logo, but your brand and business. 

It’s best to work with a graphic designer to help lay the base foundation for your logo. 

PakFactory has a dedicated team of packaging designers that can help bring your logo to life across a range of marketing channels!